Streamlining Operations for Tidy Haus with Odoo ERP

How we helped a digital organizing services company improve customer engagement by 65% through Odoo implementation and automated email marketing

Professional Services
4 months

The Challenge

Tidy Haus faced multiple operational challenges that were hindering their growth and customer satisfaction:

  • Scheduling System Issues:
    Relied heavily on manual processes, leading to double bookings and scheduling conflicts.

  • Disorganized Customer Data:
    Customer information was scattered across multiple platforms, including spreadsheets, email, and various apps.

  • Administrative Overload:
    Staff spent excessive time on administrative tasks instead of focusing on client services.

  • Inconsistent Follow-Up Communications:
    Irregular follow-ups resulted in missed opportunities for repeat business.

  • Difficulty Personalizing Customer Experiences:
    Manual tracking of service history made it challenging to tailor experiences for customers.

  • Ineffective Email Marketing:
    Campaigns were generic and not data-driven, leading to poor engagement.

  • Billing and Invoice Management Issues:
    Processes were time-consuming and prone to errors.

  • Lack of Real-Time Insights:
    The absence of real-time visibility into business performance metrics hindered decision-making.

These challenges were especially critical during a period of rapid growth, as their existing systems could not scale effectively.

Our Solution

We developed a comprehensive digital transformation strategy centered around Odoo ERP implementation:

Service Management Automation

  • Implemented a custom-built scheduling module integrated with Odoo.
  • Created an intelligent booking system that prevents double bookings.
  • Automated appointment confirmations and reminders.
  • Designed a mobile-friendly interface for field staff to access schedules and customer information.

Customer Communication Enhancement

  • Developed automated email workflows for different customer touchpoints.
  • Implemented a smart follow-up system based on service history.
  • Created personalized email templates for different customer segments.
  • Set up automated satisfaction surveys after service completion.

Marketing Automation Integration

  • Implemented behavior-based email marketing campaigns.
  • Created customer segmentation based on service history and preferences.
  • Set up automated re-engagement campaigns for inactive customers.
  • Developed performance tracking dashboards for marketing initiatives.

Business Intelligence Implementation

  • Created custom dashboards for real-time performance monitoring.
  • Implemented automated reporting for key business metrics.
  • Set up predictive analytics for resource allocation.
  • Developed customer lifetime value tracking.

Scalability and Training

The entire solution was designed to be scalable and user-friendly, with comprehensive training provided to all staff members.

Technologies Used

Odoo
Odoo
Python
Python
PostgreSQL
PostgreSQL
Email Marketing
API Integration
Marketing Automation
Tidy Haus logo

Key Results

+65%
Customer Engagement
42%
Email Open Rate
+80%
Scheduling Efficiency
+35%
Customer Retention